MEDIA ADVISORY: WRI and Big Room Inc. to Brief Journalists on Environmental Performance of Ecolabels

WHAT:

The World Resources Institute (WRI) and Big Room Inc. will hold a tele-press conference on Thursday to discuss the findings of a global survey of more than 340 ecolabels in 42 countries. The survey questions, ranging from certification criteria to funding sources, gauge the transparency of different ecolabel programs worldwide. WRI and Big Room Inc. will also launch a searchable online database to help companies and consumers navigate through the “green” claims of the different environmental certifications and labels.

WHEN:

Thursday, July 1, 2010
1:00 p.m. to 2:00 p.m. EST

HOW:

For callers inside the U.S.
1-800-371-8200

For callers outside the U.S.
1-805-620-4010

Passcode: 6854248

WHO:

Jeff Rodgers, associate, WRI
Trevor Bowden, co-founder, Big Room Inc.

RSVP:

Jessica Forres, WRI media officer, +1(202) 729-7736, jforres@wri.org