Experts & Staff

Laura Lee Dooley

Online Engagement Architect and Strategist

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About Laura Lee

A communications professional with more than 25 years experience working with a variety of audiences and media including email, print, radio and television, online resources and public presentation. Current initiatives focus on social media, web analytics, and online community development and engagement.

Laura Lee has been with WRI since 1986, holding positions of growing responsibility. In 1996, she created WRI’s first web site which she continued building and revising, earning WRI a Webby Award nomination in 2003. She continues to raise WRI’s bar of excellence by building an active online community, leveraging online tools and resources, providing strategic communication advice, and analyzing and communicating online success to staff.

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Laura Lee began working with multimedia communications technologies in the early 1980s, first as a journalist then moving into radio and television and finally into the online space. Prior to joining WRI, she worked in the telecommunications law firm of Fly, Shuebruk, Gaguine, Boros, Schulkind and Braun (Washington, DC; 1983-86), at WKPS-FM and cable-TV station WWNW, New Wilmington, PA (1979-1983), and as assistant to Pennsylvania State Legislator Al Rasco (Pittsburgh, PA; 1978). Prior to that she was an editor/writer for a local newspaper.

Over the years, Laura Lee has been an active participant in NTEN - Nonprofit Technology Network, Web Analytics Association, Web Manager’s Roundtable, HTML Writers Guild, World Organization of Webmasters, and Toastmasters International. In her spare time she serves as a Youth Counselor with the Fairlington United Methodist Youth Group in Alexandria, Virginia. She also teaches social media courses for the Arlington County Adult Education Center. Laura Lee graduated from Westminster College with a degree in telecommunications and minors in art and religion. Originally from Pittsburgh, Pennsylvania, she now lives in Arlington, Virginia with her husband, two sons, and two dogs. Her interests include art, music and the cinema - especially documentaries and Bollywood films.

You can connect with Laura Lee on Twitter, LinkedIn, and a variety of other social networks.

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